Block Power turns the most reliable voters on a street into the people who turn out everyone else. Real maps, trusted neighbors, measured results -- a low-cost way to build progressive power where it counts.
In communities of color across eastern North Carolina, thousands of people are registered and active but stay home in most elections. They are not unregistered. They do not need paperwork. They need a neighbor they trust to make it personal -- and the other side is counting on that neighbor never showing up.
When these voters stay home, our communities lose the school board, the county commission, the sheriff, the seats that decide whether a neighborhood gets paved roads or gets ignored. Turning them out is one of the highest-leverage moves in progressive politics, and one paid campaigns are worst at.
The most trusted messenger in a precinct is usually the person who already votes in every election -- the super-voter. They are free to find, because they are sitting in the public voter file, and they carry standing that no out-of-town canvasser ever will.
Block Power finds those people, hands them a map of exactly which neighbors didn't vote, and gives them a simple way to change that. Personal contact from someone you trust is one of the most effective tools in get-out-the-vote -- and this is built to create it precinct by precinct.
A conversation with someone you know beats a stranger at the door.
We mail super-voters in target precincts and ask them to lead their own block. No staff in every county -- just a postcard and a yes.
Each captain gets a Strategy Pack: a large-format map of their precinct showing the exact neighbors who stayed home, plus a one-page play.
Captains reach a handful of neighbors and help each make a voting plan. The app lets them and their friends do the same -- points, a leaderboard, no pay.
We compare turnout against matched control precincts and pull the voter file after the election, so we can see the lift and what each dollar bought.
A captain doesn't face an abstract duty. They see a dozen or so dots within a short walk -- real neighbors, color-coded by how long they've been missing. Reaching a handful of them is a good week, and the map makes that finite.
Their own home is the star. The work starts there and spreads outward, one porch at a time.
Paid canvassing runs dollars per door and needs staff in every county. Block Power replaces paid canvassers with volunteer super-voter captains recruited by mail, and replaces cash stipends with a points leaderboard. Mail is the only channel that reaches all 100 counties with no field office -- so the whole program can be run remotely, by the people who actually live there.
Our planning estimates, per 1,000 postcards -- what the Halifax pilot is built to test, not results we've booked:
Before taking this statewide, we're running it in Halifax County to measure the real conversion rate instead of guessing at it. The plan: mail every super-voter in four high-need precincts in communities of color, hold a fifth as a no-mail control, and track the whole chain -- postcard, opt-in, captain activation, neighbors reached, plans made, ballots cast.
one to every super-voter in Enfield 1 & 2, Weldon 1-2, and Ringwood.
communities of color, high-need, chosen from the voter file -- not from a hunch.
Scotland Neck gets no mail, so any lift we measure is real.
turnout pulled from the voter file after Election Day. Numbers, not promises.
Turnout is where we start, because power is what protects everything else. The same neighbor networks that win an election can look out for each other's health, keep a dollar close to home, and keep a community organized long after the votes are counted.
The trusted relationships that move people to the polls can move them to the clinic, the checkup, the harder conversation too.
Organized blocks keep money circulating close to home and put it behind the people and businesses that hire their own.
When the same people turn out every cycle, the school board, the county, and the statehouse start answering the phone. That is the whole point.
You vote in every election. That makes you the right person to make sure your neighbors do too. We'll send you a free Strategy Pack and a map of your own precinct. You set the pace.
Get your Strategy Pack →For about the cost of a few weeks of one paid canvass team, we can stand up a measured turnout program across an entire region -- run by the neighbors people already trust.
Donate →Unions, churches, civic groups, candidates building for the long haul -- Block Power plugs the relational model into the organizing you already do.
Start a conversation →